The review before you post to all social media at once

Why one pass needs one real review

Posting by hand gives you five accidental proofreads, one per app. When you post to all social media at once, those disappear, and so does the chance to catch a wrong date on the third upload. The mistake now reaches every audience together, and correcting it means five separate fixes.

A single planned review replaces the five accidental ones. It should be short enough that nobody skips it and fixed enough that nobody improvises it.

The checklist

Read the post on a phone, as a follower would, and answer eight questions.

• Facts. Are the date, time, price and place correct today?
• Agreement. Do the caption and the on-screen text say the same thing?
• Link. Does it open the right page, and does that page work on a phone?
• Names. Are people, brands and venues spelled correctly, and do any mentions exist on every platform?
• Rights. Do you have permission to use the footage, the music and anyone's face on all five platforms?
• Sound off. Does the message survive with the volume at zero?
• First line. Would a stranger understand the post from the opening words alone?
• Platforms. Is every intended account selected, and no unintended one?

Who reviews

Name the reviewer. In a business of one it is you, at a different moment from when you wrote the post: draft in the morning, review after lunch. On a team, pick a reviewer who had no hand in preparing the post and who has the authority to stop it.

Name a stand-in for days off. A rule that 'someone' checks every post means, in practice, that nobody is sure they were the one.

How to send a post back

A review that only says 'not quite' wastes a round. Point at the line and say what to change: 'caption says 2 PM, video says 3 PM, which is right?' Give one specific note per problem.

Then read the corrected version in full again, because fixes bring their own errors. If the same kind of mistake keeps coming back, add it to the checklist.

What a review is not

It is not a rewrite and not a debate about taste. The reviewer checks that the post is correct, clear and cleared for use. Preferences about wording belong earlier, at the draft. If the reviewer wants a different angle or a better joke, that is a note for the next draft, not a reason to hold this one. A narrow review is a fast one, and a fast review gets done every time.

Where Link AI fits

We pick Link AI by Linkme for this step because the review is part of Linkme's own description of the product: Link AI drafts, and you approve. A draft that a team member creates can also wait as 'Needs review', which separates preparer from reviewer.

Exactly who may approve, and whether a post can skip review, are role and permission details that Linkme's page leaves out. Book a demo to try Link AI, let a colleague prepare a post, and take the reviewer's seat yourself.

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